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2007 Sponsors

San Diego North County’s Premier Cycling Event at the Del Mar Fairgrounds presented by Raceplan Coaching & Racing and Swami’s Cycling.

Del Mar Fairgrounds
Del Mar, California
Wednesday: March 14, 2007
Wednesday: March 28, 2007
Saturday: April 7, 2007

Click here for information on the DMCS sponsorship packages (PDF).

cri•te•ri•um
Pronunciation: krI-'tir-E-&m, krE-ter-'yom
Function: noun
Etymology: French critérium competition, literally, criterion, from Late Latin criterium, from Greek kritErion
: a bicycle race of a specified number of laps on a closed course over public roads closed to normal traffic

VIP Tent / 4 spots available / $3,500

Entertain and dazzle your clients, employees and patrons in this exclusive, catered area. Be close to the action and get access to all areas of the event and receive all the benefits of a HOST sponsor (please see below).

CATEGORY	LIMIT	SLOTS AVAILABLE as of September 1, 2007	AMOUNT – ONE YEAR	AMOUNT – MULTI-YEAR
Title	1	NOT AVAILABLE	$7,500	$6,500/year
VIP Tent	5	4	$3,500	-
Host	4	1	$2,500	$2,000/year
Support	10	8	$500	NA
In Kind	Open	Open	Goods & Services*	NA

* Competing goods & services will be limited, if not avoided, and will be managed on a first-come-first-serve and case-by-case basis.

Benefits

Title Sponsor

• Event name such as Your Name Del Mar Criterium Series
• Primary billing on all promotional material to include but not limited to race flyer, posters, Web site, and all media (TV, radio, print and online)
• Mention during all race announcements during all events to include but not limited to pre-race announcements and post race awards ceremonies
• Booth space to conduct product/service presentation. Please note that customer information remains the property of DMCS, however, Title Sponsor has a one-time leasing access to contact database for primary promotional purposes. Title Sponsor agrees to purge database within three months after collection and/or completion of their marketing activity, whichever happens sooner.

Host Sponsor

• Billing on all promotional material to include but not limited to race flyer, posters, Web site, and all media (TV, radio, print and online)
• Mention during all race announcements during all events to include but not limited to pre-race announcements and post race awards ceremonies
• Booth space to conduct product/service presentation. Please note that customer information remains the property of DMCS, however, Host Sponsor has a one-time leasing access to contact database for primary promotional purposes. Host Sponsor agrees to purge database within three months after collection and/or completion of their marketing activity, whichever happens sooner.

Support

• Billing on all promotional material to include but not limited to race flyer, posters, Web site, and all media (TV, radio, print and online)

Payments

• Payment will be made to Swami’s Athletic Association; a 501[C]3 non-profit organization (Please consult your tax advisor for any potential tax benefits)
• Proceeds from this event, after covering costs, will be used to establish a future reserve fund and used to help promote junior cycling and cycling in general. Please contact us for details.

2007 Activities

• Multiple category, fast paced bike racing
• Sponsorship booths
• Support merchandise booths
• Kids activities to include:
  • Jumping hoop
  • Cycling Bee: spelling bee using cycling words with prizes
  • Tyke Races: short races for the little ones
  • Introductory clinic (subject to change)
• Grown-up attractions
• Community vendor booths
• Cycling clinic
• Vendor booths
• Music
• Fun!

2006 Success
Mission: deliver a family oriented event in San Diego North County that introduces and showcases the fundamental positive values of cycling, supported by other activities that engage our community.

Inaugural event was a tremendous success with over 1,300 competitors, over 2,000 spectators, and deep community involvement and interest.

The unique Wednesday afternoons races were hold on April 5, April 19, May 3 and May 24, 2006 at the main parking lot of the Del Mar Fairgrounds; a half mile oval course with good surface and visibility.

Demographics

• 62% male
• 38% female
• 7% 18 and under
• 25% 20-30
• 33% 31-40
• 26% 41-50
• 9% 50+
• Youngest competitor: 10 years old
• Oldest competitor: 58 years old

Positive economic impact on nearby businesses and communities.

2006 Participating Sponsors

• Hoehn Motors
• B&L Bike and Sports
• Clif Shot
• Cycle Ops
• DMT
• Island Boy Racing
• Masi
• Pearl Izumi
• Premier Nutrition
• Raceplan Coaching & Racing
• Saris
• Sock Guy
• Southern California Nevada Cycling Association
• Sun Coast Velo Cycling
• Swami’s Cycling Club
• The Fit Stop Human Performance Lab
• Zipp Speed Weaponry